Economics/Limits to growth
Asks the question why human beings do not do the blindingly obvious when faced with the manifest dangers of climate warming. However to date, the only thing to check carbon emissions has been recession. Tim Jackson pin-points the human desire for novelty/conspicuous consumption which is exploited by the prevailing materialist economic model and underpinned by the expansion of easy credit since the 70s.
He suggests the need to develop different ideas about meaningful prosperity which not only stops wasting material resources but also meets the psychological need that Adam Smith called ‘a life without shame’. There are much better economic models that would fulfill the individual’s need ‘to create the social world and to find a place for themselves within it’.